Friday, March 9, 2012

How Much To Charge




 




Mario Lopez
You should charge by the event. It does not make sense to charge by the hour or by the amount of time spent post processing.

Here is why. Lets say you charge $100 per hour. You shoot for 8 hours at the event and spend 12 hours in photo/shop, producing 300 lovely photos for your client. You charge them for 20 hours or $2000. That works out to $6.50 per image.

Now lets say that I, being more experienced charge $200 per hour. But in the same 8 hour event I produce 600 images. Also being more experienced, I get through the post processing in 8 hours instead of 12. I end up charging $200 times 16 hours or 3200. However, that works out to about $5 per photo.


On the surface, it seems like a charge more, but in reality, I am charging 20% less than you are per photo produced.



This is why it is bad to charge per hour. As you get better and faster you end up making less per image than you did when you started.


That is why it is best to just charge a flat rate per event.

~STUDIO WORK~
Another Link ~ >

http://500px.com/LexPhotography



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You should not take photos of people if:
  • they are in a place where they would expect reasonable privacy, and publication would be highly offensive to an objective and reasonable person
  • it has potential to stop other people's use and enjoyment of the same place
  • you have no legitimate reason for taking the film or photos. 
  • Never to try to steal LEXPHOTOGRAPHY'S work! More post coming soonish :) 3/9/2012